GO FOR BOLD
Advertising today goes beyond traditional banner ads and commercials. It is how we show up in culture, partner with the unexpected, and take bold risks to connect with ideas that leave a mark.
12 Days of Diptember
The brief was to develop a fresh campaign to drive sales and reward member signups for National Queso Day. From that came 12 days of Diptember: a sweepstakes where I helped concept and create in-store, email, and social assets to promote 12 days of giveaways for rewards members. The campaign achieved a 1700% YoY growth in registrations, underscoring the effectiveness of social channels in driving loyalty acquisitions
Rachel Antonoff Cookie Collab
For Pepperidge Farms, we did a collab with fashion icon Rachel Antonoff in releasing a series of collectible cookie jars hand-designed by Antonoff herself. Working with a director to capture footage, I created social-digital assets to be implemented across all channels.
